Digital Marketing Executive (Ireland)
Digital Marketing Executive, Bloomsbury Professional, Ireland
Bloomsbury Professional, part of the Bloomsbury Publishing plc, is a leading independent legal, accountancy and tax publishing business with UK offices in London, Oxford, Dublin, Edinburgh and Haywards Heath.
This new role will be part of the Bloomsbury Professional team in Ireland. The key focus of the role is all things digital marketing. However, there will be a requirement to be able to produce more traditional campaign collaterals too so it is therefore essential for the executive to have a fully rounded marketing skillset.
•Liaise with the in-house and external designers to create online and offline marketing material for campaigns following brand guidelines
•Write copy for online marketing campaigns
•Schedule and post for all social media
•Manage marketing automation activities
•Set up and manage Google adwords/PPC campaigns
•Set up and manage all email campaigns
•Collate google analytics and other marketing metrics
•Design and implement social media campaigns for targeted groups via linkedin/twitter etc
•Manage marketing website for Ireland
•Design sales collaterals for sales managers
•Attend events with other key personnel
•Help set up event bookings using Eventbrite systems
•Manage online data
•Source and buy new business data
∙ Email Marketing - campaigns set up and execution
∙ Experience in use of Marketing Automation tools such as Hubspot, Marketo, Eloqua
∙ Google analytics reporting
∙ Website marketing
∙ PPC/Google adwords
∙ Social Media marketing
∙ Marketing by medium – the understanding of what medium requires what type of execution
∙ Marketing of online products and/or services
∙ Campaign management – all channels (DM/EM/EVENT/WEB/SOCIAL)
∙ Blog articles
∙ Content marketing
∙ CIM Qualification
∙ Digital Marketing Qualification/Training
∙ Marketing Automation experience
∙ Salesforce experience/knowledge of CRM systems
∙ Marketing campaign executive experience
∙ Basic digital marketing skills including google analytics, google adwords/ppc, social media marketing, website marketing/banner adverts
∙ Email marketing experience
This is a part time role, working three days a week in our Bloomsbury Professional offices at: Fitzwilliam Business Centre, 26 Upper Pembroke Street, Dublin 2, Ireland. We are flexible on working days.
To apply, please email your CV with a covering letter outlining how you meet our requirements for this role and your salary expectations to: firstname.lastname@example.org
Please state in the subject line: ‘Digital Marketing Executive - Ireland – IPG 2004 –’
Interviews would be held in our Dublin office, week commencing 30th April.
We would like the successful candidate to start in the role as soon as possible.