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Last updated: Tuesday 03 April, 2018
Marketing Manager (maternity cover)
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About the Job

The role
We are looking to appoint a Marketing Manager to cover a maternity leave for 12 months. The role exists within Hart Publishing, part of the Bloomsbury Publishing group. The successful candidate will be responsible for marketing a portfolio of legal products, including: online, books and events, with the aim of achieving set revenue targets, whilst remaining within budget.
Key responsibilities
Ensure that every title publishing in the year receives a thorough campaign with the aim of hitting pre-publication, monthly and annual targets
Ensure backlist titles benefit from all cross-selling opportunities
Compile campaign plans with quantities and costs, taking into consideration expected response rates
Liaise with external suppliers. Negotiate to get the best prices
Produce copy and coordinate artwork production
Coordinate mail and email shots
Coordinate telesales campaigns and brief sales team
Ensure timely delivery of ad artwork and inserts
Organise/attend book launches where relevant
Monitor results of each campaign element
Ensure copy is correct and compelling in all channels (catalogue, website, etc)
Ensure that titles are well-represented to domestic and overseas trade contacts and at relevant exhibitions and conferences
Ensure effective SEO on blog and ecommerce sites
Set up and monitor pay per click campaigns to drive traffic to the blog and ecommerce site
Test and maximise effectiveness of landing pages
Use Google Analytics to measure effectiveness of campaigns and to tweak accordingly
Report regularly on marketing activity and results
Liaise with authors and keep them informed of marketing activity, in order to maximise their engagement and support
Assist in the design and distribution of an annual catalogue
Design flyers/adverts/website banners
Oversee a marketing budget; process invoices and create purchase orders for the department
Create social media plans for the department and post about competitions/special offers/events
Manage the Hart website; make changes where needed and liaise with our website developers to troubleshoot problems
Promote our annual Judicial Review conference
Manage 2 marketing assistants (conducting appraisals, offering support when needed etc)

Skills, knowledge and experience
Two years’ marketing experience
Up on the latest marketing techniques
Commercially aware
Excellent communication skills
Able to work to deadlines and manage a high workload
Great attention to detail
Very good people skills
Marketing qualification desirable
Publishing experience is required (preferably in academic subject area)
InDesign or Photoshop knowledge would be beneficial although not a requirement

This position will be based at Hart Publishing, c/o Bloomsbury Publishing, Kemp House, Chawley Park, Cumnor Hill, Oxford, OX2 9PH
To apply, please send a CV, covering letter, including current salary details to stating in subject line ‘Marketing Manager – Maternity Cover IPG 2004.’ The closing date for this role is : 20th April 2018.
Skills: Marketing

Job information

Salary: Competitive salary with great benefits
Duration: 12 months

Contact information

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