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Last updated: Tuesday 13 March, 2018
Senior Marketing Communications Executive, Open Access*
sagepub
£20,000 - £30,000, £30,000 - £40,000
Central London
sagepub
 

About the Job

OVERVIEW
The Senior Marketing Communications Executive is responsible for end-to-end email marketing including developing, managing, implementing, analyzing, and reporting on campaigns in conjunction with Open Access Marketing Managers. This position is expected to ensure that direct marketing email campaigns are completed accurately and on time. This role requires a high level of attention to detail, excellent communications skills, and the ability to build constructive working relationships with a range of stakeholders. This position also manages and develops two direct reports.
*To apply please upload a cover letter and CV in one document using the link provided.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
The job functions include, but are not limited to, the following:
Implement innovative, high-quality email campaigns that can be proven effective based on division standards and drive journal goals including submissions, citations, and visibility
Write engaging content for campaigns that support business objectives and adhere to established brand guidelines, voice, and best practices
Build campaigns in Dreamweaver using existing HTML template library
Conduct list research and provide specific and detailed audience recommendations
Work with Marketing Managers and other key stakeholders to define and agree on campaign briefs
Build accurate recipient lists from in-house database tools
Proofread and fact check content of all campaigns prior to launch
Utilize Adestra and internal systems to execute email campaigns
Manage email campaign schedule to ensure that all campaigns are deployed by deadline
Provide ongoing status on marketing communications schedule to Marketing Managers and other stakeholders
Analyze email campaign metrics and recommend improvements based on previous campaign performance and best practices
Identify and run tests to validate effectiveness of new approaches
Coordinate acquisition of external email lists
Contribute to strategy for key titles and complex campaigns
Monitor key competitor marketing activity and make recommendations based on findings
Carry out additional project work and marketing activities as required to support the goals of the Marketing Department as needed
Manage and develop two direct reports
Contribute to hiring and training of new staff
QUALIFICATIONS AND EDUCATION
Any combination equivalent to, but not limited to, the following:
B.A. degree, preferably in Marketing, Communication, Advertising, English, or a related field
3 - 5 years in a marketing role, which encompasses experience of email marketing including copywriting, utilizing email campaign software to execute campaigns, and building lists from databases
Demonstrated project management skills, including planning, scheduling, and problem solving skills
Excellent written and oral communication skills
Experience writing and editing copy
Ability to conduct logical analysis of marketing activities
Ability to work effectively in a team
Demonstrated leadership exeperience
Working knowledge of Microsoft Office programs
Experience with Dreamweaver and/or HTML LANGUAGE, ANALYTICAL SKILLS AND SPECIFICATIONS Any combination equivalent to, but not limited to, the following:
Ability to write engaging, grammatically correct copy
Ability to proofread
Effective verbal and written communication skills
High level of accuracy and attention to detail
Ability to read, analyze and interpret concepts, documents, diagrams, etc.
Ability to maintain confidentiality and work with diplomacy
Ability to set and follow through with priorities
Ability to plan and manage multiple projects and effectively multitask
Ability to effectively manage time to meet deadlines and work professionally under pressure
Ability to foresee trends, situations, or problems
Reasoning/problem solving ability
Ability to analyze data
Ability to work with constant interruptions
Skills: Digital, Marketing, Social Networking

Job information

Salary: £Competitive +Benefits

Contact information

Contact name: Emily Spaul

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