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Last updated: Wednesday 13 September, 2017
Campaigns Manager
AMcDonaldCompany
SPCK
Office based (Pimlico, central London)
AMcDonaldCompany
 

About the Job

We’re looking for a Campaigns Manager to head up our marketing and publicity team within our busy Commercial department. You’ll plan and implement all aspects of our marketing and publicity campaigns in a creative and strategic role - planning budgets and priorities, writing copy, briefing designers, managing in house staff and freelancers, running events; both for our non-fiction publishing imprints and our charitable activities.
You will be a self-starter, organised and able to work to tight deadlines, often under pressure and with excellent attention to detail. It also goes without saying you’ll be able to connect with and influence people. On top of that you’ll have a results-driven approach to delivering quality work, strong digital and social media skills, and a proven commitment to maintaining and enhancing your learning in this area.
With three direct reports you will need to be able to demonstrate some leadership and delegation skills, and have at least 2 years experience working in a book publishing marketing or publicity role.
The role
Devising and delivering creative marketing campaigns for key titles across all categories; academic, children's, adult spirituality and non-fiction and health ranges
Planning and implementing marketing strategies for the company’s key titles and authors, including website content and blog management, social media and email marketing, digital advertising, consumer events and third party outreach
Devising the strategy for and managing the hard copy and digital catalogue output to best suit the respective trade and consumer audiences.
Managing social media campaigns for individual titles and advising on authors’ social media strategies
Briefing and working on InDesign artwork for print adverts, event material and digital banners
Managing and producing search engine optimised copy for the websites, including trend-aware blog content and engaging product descriptions
Presenting marketing plans to the wider publishing team each season
Working closely with staff to offer publicity and marketing meetings for key authors and ongoing support in the lead up to publication
Working with the sales team to offer sell-in materials and pitch retail marketing ideas
Knowledge, skills and experience
2-3 years experience in a marketing or publicity trade publishing role, ideally with some experience of line-managing interns or assistants
Creative problem solver
Ability to set deadlines for self and others and then ensure that they are met
Keen interest in social media and online marketing opportunities
Excellent organization skills and an ability to work on several projects simultaneously
Ability to work with external brands and organisations
Good time management skills
Strong interpersonal skills and ability to negotiate
Excellent copywriting skills
Innovative strategist with the ability to plan campaigns on a small budget
Keen interest in industry-wide developments
Experience with design software (InDesign/Photoshop) (desirable but not essential)
Experience with Google Analytics, Facebook Analytics (desirable but not essential)
Experience with social media advertising (Facebook Ads) (desirable but not essential)
Please apply by 22nd September with CV and covering letter to the Commercial Director at jobs@spck.org.uk. Early applications may be prioritised.

Job information

Contact information

Contact name: Alexandra McDonald

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