Head of Digital Marketing, Social Media (Maternity Cover)
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Posted on: Thursday 05 September, 2019
Head of Digital Marketing – Social Media (Full time, Maternity Cover)
Bloomsbury, a leading independent publisher in the UK, is looking for a maternity cover for the role of Head of Digital Marketing – Social Media. This multi-faceted, creative and exciting role covers the social media strategy for our key brands and lead title campaigns (including authors like J.K. Rowling, Sarah J. Maas, Tom Kerridge, Elizabeth Gilbert).
This is a global role (covering the UK, US, Australian and Indian offices), reporting to the Group Director, Consumer Marketing & Publicity.
•Responsible for the digital marketing strategy for Harry Potter books across UK, India, Australia and Canada, working closely with the Brand Manager and Head of Children’s Marketing and Publicity. This includes
odevising and implementing our social media campaigns, year-round
ocommissioning, scripting, and producing short-form videos (working with freelance animators and video agencies)
•Working alongside the Senior Digital Marketing Manager to oversee the global social media strategy (UK, US, India and Australia) for over 80 accounts across Twitter, Facebook and Instagram
•Staying across the latest social media developments
•Educating and training staff and authors on social networks, including examples of best practice
•Line management of Senior Digital Marketing Manager, and co-line management of Digital Marketing Executive (Children’s)
Skills, knowledge and experience
oExperience of delivering high-profile social media campaigns
oExperience of commissioning and producing short-form video
oExperience of working with internal and external stakeholders including authors, editors, freelancer designers/animators, digital agencies
oUp-to-date knowledge of best practises of social media advertising (mainly Facebook and Instagram) and industry developments
oAbility to be reactive, multitask and work on several different projects simultaneously, as well as work well under pressure
oGood organisational and project-planning skills
The role is a full-time position, based at Bloomsbury Publishing Plc, 50 Bedford Square, London, WC1B 3DP. As well as a fantastic opportunity to join a global award-winning organization, Bloomsbury offers competitive benefits and generous staff discounts.
To apply, please email your CV, a covering letter detailing how you meet the requirements outlined above for this role, and salary expectations to firstname.lastname@example.org.
Please note in the subject line: Head of Digital Marketing – Maternity Cover
Closing date: 18th September