, 11, 11C, 12, 13, 14, 15, 16, 17, 1831, 186, 188, 19, N2076
Default banner
Meet the Supplier: Martha Halford PR
Description: Blog cover
Description: MarthaHalfordPR
Description: IPG
Posted by IPG

1 What's your company called?

Martha Halford PR.

2 What services or products do you offer?

I’ve been promoting a wide range of non-fiction for nearly 20 years.

3 How can you help IPG members?

My specialism lies in getting authors who aren’t well known by the public at large into the national media. This is not easy in a celebrity-obsessed environment. I’ve written more on this topic for the Australian Publishers Association.

4 What do you enjoy about working in publishing?

The great variety of books I promote. I might be publicising a specialist health book one minute and a history title the next. I also enjoy learning from the books I work on and the people I collaborate with—both the publishers and the authors.

5 What do you think is the single biggest opportunity and the single biggest threat for independent publishers right now?

Life isn’t easy for publishers in an uncertain market, but an opportunity could lie in bucking trends rather than following them. In other words, by finding authors who don’t necessarily fit a ‘tried and tested' mould. I realise that it's not always easy to persuade readers that these new authors are worth discovering.
Threats include the increased homogeneity of consumer demand, which has obviously been going on for a long while. I experience this when I talk to journalists about my books and they reply that they’re only interested in a small number of fashionable topics. This happens because their readers in turn are mostly keen to read about a narrow range of subjects. I wonder if this lack of demand hurts originality in publishing.

6 What do you want to get out of belonging to the IPG?

I want members to know how I can get their businesses and their authors better known in their target markets, so as to ultimately increase their sales.

Related blogs

Click to reply

Have your say

Want to have your say on this blog post? Add a title of your message along with your actual message in the fields below.
Alternatively, if you just want to be notified when someone else makes a comment, use the 'watch' option here when you're logged in and we'll send you an email to let you know.


New on the blog

Description: think_australian_logo_071717
Posted by IPG
​Andrea Hanke on Australian independent publishing and ways to work together​ to promote books and sell rights - read more ➥
Description: MORTONS BOOKS logo
Posted by IPG
An introduction to specialist consumer publisher Mortons - read more ➥
Description: FBFStand
Posted by IPG
In the second of a three-part series of blogs, Ruth Tellis and Clare Hodder of Rights2, partners on our Frankfurt Rights Showcase, offer advice for... - read more ➥