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Meet the Supplier: Martha Halford PR
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Description: MarthaHalfordPR
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Posted by IPG
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1 What's your company called?

Martha Halford PR.

2 What services or products do you offer?

I’ve been promoting a wide range of non-fiction for nearly 20 years.

3 How can you help IPG members?

My specialism lies in getting authors who aren’t well known by the public at large into the national media. This is not easy in a celebrity-obsessed environment. I’ve written more on this topic for the Australian Publishers Association.

4 What do you enjoy about working in publishing?

The great variety of books I promote. I might be publicising a specialist health book one minute and a history title the next. I also enjoy learning from the books I work on and the people I collaborate with—both the publishers and the authors.

5 What do you think is the single biggest opportunity and the single biggest threat for independent publishers right now?

Life isn’t easy for publishers in an uncertain market, but an opportunity could lie in bucking trends rather than following them. In other words, by finding authors who don’t necessarily fit a ‘tried and tested' mould. I realise that it's not always easy to persuade readers that these new authors are worth discovering.
Threats include the increased homogeneity of consumer demand, which has obviously been going on for a long while. I experience this when I talk to journalists about my books and they reply that they’re only interested in a small number of fashionable topics. This happens because their readers in turn are mostly keen to read about a narrow range of subjects. I wonder if this lack of demand hurts originality in publishing.

6 What do you want to get out of belonging to the IPG?

I want members to know how I can get their businesses and their authors better known in their target markets, so as to ultimately increase their sales.

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