1 How can you support IPG members?
Supadu offers website and data management solutions for publishers of all sizes. We also offer additional features such as author sites, instant book pages, landing pages, chat bots, advanced website search with the ability to weight the search results, a variety of ecommerce shopping carts and our own marketing toolkit.
Behind the scenes, Supafolio includes a metadata dashboard, and comprehensive analytics so you know what your users are doing in your digital environment.
2 What is your favourite thing about being part of IPG Conferences?
We haven't been to one yet but we are really looking forward to coming.
3 Can you share one top tip for independent publishers to improve their business?
One top tip for publishers is to increase visibility—inventory awareness—as no one will buy something they don't know exists. Some publishers aren’t using their product metadata enough to maximise awareness, and there is so much that can be done to get an edge, be seen and drive sales.