1 What's your company called?
2 What do you publish?
Educational books and learning resources for children.
3 What's the story of the company?
WordUnited started with a title to help an easily distracted boy with autism learn how to write in a foreign language. When a buyer at a large bookshop was interested in the proof, we commercialised it as the start of a ‘Write & Wipe’ series. It now has 20 titles in five languages.
Earlier this year our ‘Let’s Read’ book series was published in two languages to help children read all the sounds of a language using a unique step-by-step method, and it has received brilliant reviews in the educational sector. Today we operate from our warehouse in Staffordshire and sell to bookshops, distributors and schools globally.
4 How's business?
Growing. It will soon expand to include children’s fiction in different languages too.
5 What do you enjoy about being independent?
The freedom to fast-forward new concepts and unique ideas into tangible products that help children and inspire parents and teachers.
6 What do you think is the biggest single issue in publishing right now?
In children’s educational publishing, adaptability and agility in designing content for the future that is delivered on the best platforms to capture children’s attention, maintain their engagement and support their learning.
7 What one piece of advice would you give to a fellow independent just starting out?
Join the IPG. Honestly! Publishing is sometimes an isolating business. The IPG offers an excellent level of support for a publisher starting out, from the Skills Hub courses and mentoring programme to the networking opportunities and outstanding conferences. I wish we had joined earlier.
8 What do you get out of belonging to the IPG?
Where do I start? Networking and meeting truly inspiring people, learning about the publishing business through the Skills Hub, keeping up-to-date with the weekly ebulletins and selling through the Meet the Buyer’ events—to name but a few!