1 What's your company called?
2 What services or products do you offer?
We deliver external expertise and outsourced resources to publishers and other content providers. We can support anything from a single editorial task for a single project to full-service end-to-end packaging for a suite of products. We enable in-house teams to scale operations and outputs to suit their business needs. Things we can help with include content strategy, commissioning and list management, editorial services, project management, typesetting, design, artwork and asset creation, market research, training, consultancy and recruitment.
3 How can you help IPG members?
Specialists in both print and digital formats, Just Content brings many years of experience to every assignment and is an established supplier to a range of publishing houses and content and education providers. Our agile structure and varied skillset means we can support all parts of the content creation process from the very inception, including development and evaluation of concepts and business cases, as well as all the hands-on activity needed to create demonstrably superior products.
Every individual and supplier we work with is carefully matched to a project’s needs, so we can save substantial time on in-house commissioning of services and provide validated resources at competitive rates.
4 What do you enjoy about working in publishing?
I [founder Melody Dawes] have always enjoyed the variety—in both the content we work with and the different people we get to meet. Having worked in the education and academic sectors for so many years, I still find it fascinating to meet so many people who are experts in their fields.
I also love that we often get the opportunity to make things happen at Just Content, expanding an in-house team’s capacity when they need it most. It’s great to be able to help things come together and know that we had a part in getting quality resources to teachers, learners etc in time for a new academic year or curriculum launch.
5 What do you think is the single biggest opportunity and the single biggest threat for independent publishers right now?
Competition! With so many new entrants to the content marketplace and the myriad of opportunities for potential customers to access the information or content they need, traditional competitors are not the only concern for independent publishers anymore.
But I think there is huge opportunity for independent publishers here to differentiate themselves in terms of the quality and value of their content, and also in their message and positioning. Independent publishers often have a very clear focus and can offer a consistent and specialist message to customers that could appeal more than a potentially broader offer from larger players or non-specialist content providers.
I think the threat is in ensuring and maintaining routes to market and making sure that this message is discoverable, especially in an increasingly complex supply chain and with so much activity to compete with online. Without getting that right, the quality and value of the content will not be enough to compete.
6 What do you get out of belonging to the IPG?
The updates and events are great and well targeted to the membership. We are proud to have some IPG members as clients and hope that by belonging to the IPG we might get the opportunity to work with some more.