1 What is your company called, and what services or products do you offer?
IPAC is an association of like-minded independent companies that work for and within the book industry. It offers a diverse and comprehensive list of services for publishers, authors, booksellers, agents and many others involved in the book world. At the heart of IPAC there is an immense amount of digital expertise, but the group is multi-disciplined and offers support across all forms of marketing, publicity, event management, design, editorial and system, business and content management and development. We can also help with apps, branding, data processing and management, mentoring, training, research, social media, websites and SEO.
2 What opportunities and challenges can you help IPG members with?
IPAC offers genuinely expert advice and services that come from the cream of the crop of suppliers to the publishing industry. IPG members will have an expert to contact who specialises in their area of activity. We can help IPG members review what help and services they require, as sometimes not every business knows what it needs.
We can act as a one-stop-shop, putting packages together across different skill sets and services, or deal with specific and detailed issues. IPAC is at the forefront of all things digital, and our services are based on creating long-term solutions for our clients, which means we help them to help themselves. Fundamentally we offer ‘a big-publisher solution’ that is cost-effective for independent publishers. Importantly, we are a group of like-minded, independent people who work for the benefit of the industry.
3 What are you looking forward to at the IPG Autumn Conference?
Meeting directly with IPG members and seeing at first hand how we can help them. We want to become more aware of the major themes and issues that are affecting their businesses and see how we can best help. We also want to showcase our talents, which are highly diverse and comprehensive. And by reviewing what services we could offer en masse, we could look at putting together cost-effective packages for groups of publishers—giving small companies services they normally couldn’t afford. It will also be good to get outside the London bubble by meeting publishers from further afield, and assessing any local and regional needs.