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Opportunities and threats—IPG members on the year ahead
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Posted by IPG
The IPG’s Independent Publishing Report surveyed more than 150 of our members about many aspects of their businesses and the industry—including their key opportunities and concerns. Here is a selected and edited list of their comments.

What makes you optimistic about prospects in the next three years?

My staff and their attitude.
Economy continuing to grow.
We are very flexible and able to meet sudden changes in the market.
Ability to create direct engagement with reader communities.
Independent publishers are driving innovation in publishing.
Good author relationships.
High growth revenue streams in direct to consumer business. Niche market opportunity continues to be high.
Print market recovering, against all odds.
More and more skilled professionals are going freelance, which means we can make use of their knowledge to grow without having to hire full-time staff.
Developing recognition of our brands.
More channels to market and cost reduction through cheaper production and distribution.
Internationally there is a growing HE sector.
Growth in the children’s books market.
The passion of our staff and the quality of our creativity.
Opportunities for international ebook sales.
Consolidation in educational publishing is leaving gaps to be exploited by smaller, more agile publishers.
Our stoicism.
Growing demand for English teaching around the world.
We are creative, nimble and adapt to the ever-changing publishing environment.
If I wasn't optimistic I wouldn't be in publishing!

What are the key concerns facing your company?

High trade discounts demanded by wholesalers and suppliers.
Dramatic fall in academic library purchasing of individual titles.
High rents driving bricks-and-mortar retailers out of business.
Weakness of the Euro.
Government educational policy and school budgets.
Digital Rights Management.
Improving relations with retailers.
Selling rights.
Student buying preferences and digital e-textbook piracy.
Wage pressure. Competition with non-book entertainment.
Cashflow and sale or return terms.
The economy.
Pressure on government funding.
Identifying and communicating with our readers direct.
Online discoverability.
The high level of corporation tax makes trading more challenging.
Saturation of market. Buyers wanting lower prices.
Developing social media sales channels.
Open Access and its unresolved agenda.
Funding for growth.
Findings and issues from the Independent Publishing Report will be discussed at the IPG’s Annual Spring Conference on 2 and 3 March 2016.

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