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Meet the Supplier: Propagator
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Posted by IPG

1 What's your company called?


2 What services or products do you offer?

We help companies package up and sell their content digitally with our own content monetisation and personalisation software platform. We conceive original content-based digital products; design native apps and other new digital products and services including help with both user experience and visual design; and develop bespoke applications and software products. We also provide strategic advice to publishers seeking to grow their revenues and create and update their brand identities.

3 How can you help IPG members?

We can help publishers generate new revenues from their content and cost-effectively turn that content into subscription products. We can help publishers innovate and design new customer experiences and services.

4 What do you enjoy about working in publishing?

The amazing content that we get to work with and the endless possibilities to create innovative commercial products with it.

5 What do you think is the single biggest opportunity and the single biggest threat for independent publishers right now?

The single biggest opportunity is to learn from how other industries are responding to similar challenges and aggressively seek out different ways to drive revenues. The single biggest threat is ‘me too’ thinking and behaviour. Every independent publisher needs to carve out its own distinctive, viable strategy.

6 What do you get out of belonging to the IPG?

Support, friendship, advice and invitations to interesting events.

Visit the Propagator website.

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