Special discounted rate for IPG members
The IPG is teaming up with leading digital agency to provide a day of hands-on training in on Tuesday 13 November.
The event will be tailored to the specific needs of publishers, and aims to help members get the most out of their web analytics. It will follow the analytics process from end to end—from defining website KPIs to tracking what users interact with on sites to working out whether or not they convert to sales. SearchStar’s experts will also help you to decide which of the vast number of reports available through Google Analytics are worthwhile for your business, taking you well beyond basic metrics like page views and session durations.
The training day is intended to be engaging and fun, and will be sharply focused on practical ways to monitor and improve your digital marketing. It will be based on publishers’ own data, and will send you away with new skills to sharpen up your digital insights and make more informed business decisions. At the end of the course you will have a better idea of how the back-end of Google Analytics works, and a solid understanding of how to track your users’ engagements.
This is a full day event, starting at 9:45am and finishing at 4pm.
The IPG members rate is just £295, giving you a saving of £200. Book your place while there is still space.