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Meet the Member: Brilliant Publications
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Posted by IPG

1 What's your company called?

Brilliant Publications.

2 What do you publish?

Practical resource books for teachers of three to 14 year olds. Our list covers most areas of the curriculum.

3 What's the story of the company?

We first had the idea of producing quality photocopiable resource material for schools back in 1993, when no-one was publishing them—and we were so excited about our ideas that we kept saying ‘that’s brilliant.’ Eventually ‘Brilliant Publications’ became the name of the company. Since then we have expanded to publish other types of teacher resources including ideas books, French storybooks, flashcards, audio CDs and CD-Roms.

4 How's business?

2014 was a particularly good year with a 40% increase in sales. 2015 is looking good as well. The educational market is tough because school budgets are tight, but if you produce material that schools want and market it well then you can succeed.

5 What do you enjoy about being independent?

We like being able to make decisions quickly without the bureaucracy that is often a feature of larger companies. We also enjoy having the freedom to publish things that we believe in and that we feel deserve to be published, even when we know they won’t be bestsellers.

6 What is the biggest single issue in publishing right now?

As educational publishers our big issues are different to those in many other sectors. For example, despite trying very hard to grow ebook sales they remain a negligible part of our business. Our biggest issue at the moment is how best to cost-effectively communicate with customers now there are so many possible avenues, like email, Twitter, Facebook and other social media and good old postal mailings, still quite a successful way of reaching teachers,

7 What one piece of advice would you give to a fellow independent just starting out?

Join the IPG!

8 What do you get out of belonging to the IPG?

Everyone in the IPG is so willing to share ideas and expertise. We enjoy going to IPG events to learn about new developments and to network with other publishers. Every conversation at an IPG event, from breakfast through to propping up the bar late at night, has been valuable and has helped us in some way.

Visit the Brilliant Publications website.

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