1 What's your company called?
2 What do you publish?
Children’s picture books for children aged approximately between two and ten. The books rely heavily on the visual, with few or no words. We have published three series to date: Collective Nouns, Five Senses and Magical Transformations with acetate pages. All our books are designed and written by us.
3 What's the story of the company?
We started out in 2009 after more than a decade in graphic design. Patrick George had the idea for a book on collective nouns that drew on his skills as an illustrator and concept designer. At that time there were very few children’s books on the subject, and we took a fresh and entertaining approach. One of the books, A Filth of Starlings, was nominated for the Kate Greenaway Award in 2010, and that naturally spurred us on! I visited bookshops and museums in London with books in a backpack and got orders. We then took our motorhome, kids and more books on a UK tour to try to get more orders nationwide. I’d say we had an 80% success rate, so it was worth it! In 2011 we started working with Bounce Sales and Marketing and went to Bologna Children’s Book Fair with some new titles and made our first rights deals. We have now published 18 books, have distribution in North America and Australia, and have sold rights in 18 languages.
4 How's business?
We only publish between one and four books a year but enjoy a steady income from our entire list. This includes export and coeditions sales.
5 What do you enjoy about being independent?
We enjoy the freedom to make our own decisions and have control of our actions.
6 What is the biggest single issue in publishing right now?
The children’s picture book market is very competitive, so we need to stay fresh and innovative and keep children interested in reading!
7 What one piece of advice would you give to a fellow independent just starting out?
Research your market well, network and take all the advice you can get.
8 What do you get out of belonging to the IPG?
In our early days the IPG’s conferences and seminars were invaluable. I learnt so much, took copious notes and made interesting contacts. For tiny publishers, having a support network like the IPG that you can rely on is essential.Visit the PatrickGeorge website