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Meet the Member: ​Korero Press​
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Korero
The IPG
Posted by IPG
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1 What's your company called?
Korero Press.

2 What do you publish?
We are an art book publisher, and the cornerstone of our list is our love of lowbrow and kustom kulture.

3 What's the story of the company?
I've been in publishing since 1991, working for companies including Dorling Kindersley, Quarto and Guinness. I launched Korero Press at the end of 2013. The current plan is to publish four to six titles year.

4 How's business?
I'm continually surprised at how rubbish the UK market is for us, and how many Europeans are happy to buy English books, albeit highly visual ones. We sell most of our books in the US and have recently signed an Australia distribution deal. It is still early days but I'm optimistic.

5 What do you enjoy about being independent?
Besides all the cliches of being able to do things that we are passionate about, streamlined decision-making, being part of the whole process, flexibility etc, what I really enjoy is having the chance to work with and support artists I like. I'm just amazed at the talent out there. I've met some great people.

6 What is the biggest single issue in publishing right now?
I find technology is a double-edged sword. It has certainly made what Korero Press does possible, but the constant changing of the market and shopping habits are an ongoing challenge. The importance of selling direct to consumers and controlling that channel is increasingly apparent.

7 What one piece of advice would you give to a fellow independent just starting out?
Start small and grow organically. Talk to everyone you can. Find your niche, be authentic, know your audience and serve them well.

8 What do you get out of belonging to the IPG?
The IPG has helped me with a lot of things such as advice on legal matters and author contracts. As a small company it can easily feel like one is in a bubble, but the IPG provides a space to meet other people, learn from their experiences and share ideas.

Visit the Korero Press website.

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